It all starts with a clever and captivating mail piece. This mail piece is designed to arouse interest and curiosity in the customer which will lead them on to their very own Personalised URL webpage (PURL).

The customer then logs on to their PURL which is unique to each campaign. From simple profiling exercises to complex fulfilment programmes, the PURL delivers a unique customer experience for every user. More importantly, each experience is captured so that you can learn more about your customer needs.

The findings from each customer visit can be passed directly to the sales team via email, text message, or a downloadable file. The sales team can follow up as appropriate.

This may include:

• Sending an email
• Making a phone call
• Sending a text message
• Delivering a personalised mail pack based on customer inputs and/or responses on their PURL.

"The single biggest problem with marketing communication is the illusion it's taken place." - George Bernard Shaw